Apurva Prasanna

GTM Strategist | AI & SaaS | APAC

Apurva Prasanna is a GTM strategist with over 15 years of experience across digital advertising, ad tech, and B2B SaaS in the APAC region. Based in Sydney, she leads an APAC Sales Strategy team at The Trade Desk, where she built and runs the ANZ go-to-market function and translates global strategy into regional field motions across Southeast Asia, India, ANZ, and North Asia.

Her work sits at the intersection of commercial strategy, revenue enablement, and executive influence — partnering with Sales, Customer Success, and Product leaders to identify market opportunities, shape GTM narratives, and build scalable programs that drive measurable outcomes. She holds an Executive MBA from Quantic School of Business and Technology.

Outside her core role, Apurva actively experiments with AI tools and automation, writes about the intersection of strategy and technology, and is interested in how AI is reshaping enterprise go-to-market functions. She thrives in cross-functional, distributed environments and brings an entrepreneurial approach to every problem she works on.