Apurva Prasanna

GTM Strategist who Builds

I'm a GTM strategist with fifteen years in ad tech and B2B SaaS across APAC. Based in Sydney, I lead APAC GTM strategy at The Trade Desk, where I built the ANZ go-to-market function and now work across Southeast Asia, India, ANZ and North Asia.

Most of that work is stories and systems. Getting a GTM team to craft a narrative that a buyer believes, then building the process that keeps it consistent as the team grows.

Lately I've been building AI skills and prototypes for the work between the first meeting and the signed contract. I write about it on Narratives & Nodes.

Executive MBA, Quantic School of Business and Technology.