I'm a Singapore PR with over 5 years of experience in various advertising agencies. I've worked with clients across a variety of disciplines including creative, strategy, media and technology. I'm currently working as an Insights & Analytics Manager at Xaxis APAC, a GroupM company. My work covers audience planning and strategy for existing clients as well as for pitches and proposals, campaign insights generation and campaign analysis. I also work closely with the Product and Data teams to consult on the best use of data to delivery results for our clients.I'm interested in Marketing Science including consumer behaviour analysis, audience planning and optimisation for digital marketing campaigns and performance analysis of digital and social media campaigns and properties.