I'm a Singapore PR with over 6 years of experience in various advertising agencies. I've worked with clients across a variety of disciplines including creative, strategy, digital & social media and programmatic & technology. I'm currently working as an Insights & Analytics Manager at Xaxis APAC, a GroupM company. I provide strategic analytics support to the Pan-Regional accounts for the agency. This includes KPI and measurement planning, guiding teams on the best use of data and in-house technology - [m]Platform, and execution of advanced analytics outputs that deliver actionable value to clients. I'm an excellent communicator, both internally and to partners and clients, with an ability to transform complex technical concepts into easy to understand, actionable outputs.